Coast Fraser saw the opportunity to move the wood industry forward when studies showed customers were looking for an electronic purchasing platform that allowed them control to search, find, bid and buy products effectively. The trend by industry leaders had been increasingly switching from traditional commerce to “Online to Offline” commerce. From this conclusion and foresight, Coast Fraser created WoodTrader in 2015.

WoodTrader brings a new and improved purchasing experience to the buyers around the world. Our innovative platform is an effective and credible collaboration forum that connects the global wood market. WoodTrader's one-source medium involves both buyers and suppliers in a comprehensive communication network that shares industry knowledge and sources. We offer an alternative buying tool that simplifies the lumber and log purchasing process.